Showtime Plans Ice-Breaking Campaign

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Showtime Networks Inc. said Thursday that it will unveil a new branding
campaign in June backed by stark images of black sand beaches, ice, water and
rock found on a photo shoot in Iceland.

The new on-air look will complement spots for Showtime's original
programming, including series Queer as Folk, Soul Food and The
Chris Isaak Show
, as well as its original movies and exclusive Hollywood
titles.

The premium network will also carry the new look over to its television,
print, broadcast and outdoor ad campaigns, which will continue to boast the tag
line, 'No Limits.'

Red Group, Showtime's in-house creative agency, developed the new
look.

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