Showtime Networks Inc. and Kirstie Alley are using humor to promote new series Fat Actress.
The Red Group, the programmer’s in-house creative team, rolled out three spots that began airing on the premium network earlier this month, as well as on CBS, UPN, WE: Women’s Entertainment and spot cable.
In "Fat," Alley approaches the camera lip-synching to a Violent Femmes song that says, "I hope you got fat, cause if you got really fat, you might just want to see me come back."
In "New Bounce," Alley wears flowing, lacy robes and struts to the camera as Isaac Hayes declares, "Comedy's got a new form and Showtime has a brand new bounce."
And in "Brick House," Alley wears a low-cut, red dress backed by The Commodores' song with the same title.
The three spots were directed by Mark Seliger, who is known for his award-winning celebrity photography for Rolling Stone, GQ and Vanity Fair and for directing music videos and commercials for Shawn Colvin, Joan Osborne, Lenny Kravitz and Gillian Welch, among others.