Showtime said Monday that it will alternate episodes of new series Weeds and Barbershop in the 10 p.m. time period each night of the week.
The network said it would give viewers the ability to tune in the two new comedy series, set to debut in August, at a time that works best for them.
Weeds will multiplay Mondays, Wednesdays and Fridays at 10 p.m., while Barbershop will multiplay in that time period Sundays, Tuesdays, Thursdays and Saturdays.
Weeds will have a special sneak preview at 11 p.m. Sunday, Aug. 7, before its "official" series debut Monday, Aug. 8 at 10 p.m., while Barbershop will officially debut Sunday, Aug. 14 at 10 p.m.
"At 10 p.m. any night of the week, you will be able to turn to Showtime for either of our two new single-camera comedy series," Showtime president of entertainment Robert Greenblatt said in a prepared statement.
"As opposed to the way broadcast television and even most basic-cable programming is offered to viewers, we are committed to delivering our premium series to our subscribers in a unique way,” he added.