Showtime said it will have a free preview weekend from June 15-17 in New York and Los Angeles targeted at Emmy voters, the first network to ever do so.
The "Best in SHO" free preview weekend -- which includes full-season access to the net's original series like Homeland, Dexter, The Borgias and Nurse Jackie -- is part of the network's overall Emmy campaign, and will be available through Time Warner Cable and DirecTV.
Emmy nominations will be announced Thursday, July 19, at 5:35 a.m. PT.
"Given our incredibly strong slate of original programming this year, our goal was to cut through the clutter and create seamless access for Emmy voters to view as many back-to-back episodes of our critically-acclaimed series as possible," Trisha Cardoso, executive VP of corporate communications, Showtime Networks Inc., said in a release. "This free preview weekend complements our online streaming efforts. Now voters have a chance to watch our award-winning series on air and online."