Showtime will team with social media site Twitter this Saturday to stream the network’s live boxing match between Adrien Broner and Adrian Granados, the network said Friday.
The 10-round welterweight division fight will be made available for free to Twitter users at showtimeboxing.twitter.com and on @showtimeBoxing, said network executives. With the deal, Twitter adds live boxing to its growing list of live sports content, including National Football League, Major League Baseball and National Hockey League games.
The Twitter deal is also an extension of Showtime’s free-preview weekend, said network officials.
“We are in the midst of an unrivaled run of seven live boxing events over an eight-week span on Showtime and CBS,” said Stephen Espinoza, Executive Vice President & General Manager, Showtime Sports executive vice president and general manager Stephen Espinoza said. “The sport of boxing is on the rise again … with this unprecedented live stream on Twitter, we have the opportunity to reach boxing fans and casual observers everywhere with the industry-leading boxing programming we deliver to our subscribers on a consistent basis.”
Added Twitter COO Anthony Noto: "Our collaboration with Showtime Sports will provide fans access to the live video stream of Saturday night’s best-in-class championship boxing coverage and the live conversation all on one screen."