Si TV Expands Affiliate Sales Team

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Sí TV named Lisa Delligatti its senior vice president of affiliate sales and Jody Rose as executive director for East Division affiliate sales.

Twenty-year cable veteran Lisa Delligatti will oversee all affiliate-sales efforts for the company. Delligatti comes to Sí TV from Discovery Networks U.S., where she most recently served as senior vice president of affiliate sales and marketing. In that capacity, she oversaw Discovery’s nationwide field sales efforts, and played a key role in managing the company’s relationships with key cable-operator distributors.

Delligatti previously served as vice president of sales strategy and distribution for Comedy Central, and simultaneously served in the same position for The Tennis Channel. Prior to that, she had been with Discovery Networks for 10 years, during which time Delligatti held a variety of affiliate sales positions, including director of affiliate sales and marketing, Southern Region.

In her new role, Rose is responsible for all affiliate sales in the company’s Eastern division and reports to Delligatti.

Rose comes to Sí TV from the Scripps Networks in New York, where she served as the account director responsible for increasing distribution of HGTV, DIY Network, Fine Living, Great American Country, Scripps on Demand, HGTV-HD and Food Network-HD. During her tenure Rose increased the distribution of HGTV, Food Network, Fine Living and GAC by 9.5 million viewers within a five-year period.

Prior to joining Scripps, Rose worked in marketing at MTV Networks, developing marketing tie-in and promotional opportunities with affiliates. Previously she worked in marketing and promotions at Time Inc.’s Parenting Group, conducting market research and creating added-value promotions for advertisers on such magazines as Parenting, Baby Talk, Family Life and Healthy Pregnancy.

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