Sí TV has hired top Telemundo Networks executive Craig Geller to head its on-air and digital ad sales.
The bicultural network named Geller senior vice president, advertising sales. Based in New York, he will report to Si TV CEO Michael Schwimmer.
The veteran most recently served as senior vice president, network and digital sales for Telemundo Networks, running ad sales for broadcaster Telemundo, cable network Mun2 and their digital platforms. During his 15-year tenure at Telemundo, he created value for the market, grew revenue for the company, and created strategic platforms that delivered results for advertisers. After joining Telemundo in 1995, Geller spent five years as the network's New York sales manager/vice president network sales, and helped initiate its first-ever upfront.
"Craig Geller is one of the best known and most highly respected ad sales executives in the media business, with an unparalleled track record of success," Schwimmer said in announcing the hire. "Our network has been growing rapidly and we have even more ambitious expansion plans for 2011, fueled by new original programming and expanded marketing efforts. The addition of Craig Geller to our team will enable us to further capitalize on our ability to connect marketers directly to the important bi-cultural Latino audience."
Noted Geller: "The 2010 Census will show the bicultural, English-speaking Latino community to be the fastest-growing segment of the U.S. population, and Sí TV is perfectly positioned to serve this influential group as well as deliver this critical audience to every advertising partner. The opportunity to join Sí TV at this dynamic stage of its development was one that I simply could not pass up. It's the right network at the right time."
Before joining Telemundo, Geller was an account executive/sales manager from 1992-95 at National Cable Advertising, where he managed and led one of the rep firm's New York sales teams.
His career has also included a stint as a sales representative for Procter & Gamble,