NBCUniversal’s management shuffle under Hispanic Enterprises and Content chairman Joe Uva continued with the hiring of Luis Silberwasser as president of Telemundo Network, starting in August.
Silberwasser is joining NBCU from Discovery, where he was chief content officer for Discovery Networks International, based in London. He will report to Uva and have overall responsibility for the Telemundo Spanish-language broadcast network, including Telemundo Studios.
“Luis is a world-class operating executive with exceptional management, content and leadership experience,” Uva said in a release. “His deep understanding of the U.S. Hispanic and Latin American markets, coupled with his strong track record in successfully building global brands and developing and producing high quality content make him the ideal leader to fulfill the growth potential of Telemundo Network.”
Discovery's international business has been growing, and Silberwasser was in charge of overall content strategy for the international channels and DNI's production and development unit that creates original content in more than 220 countries. While there, he oversaw the international rollout of TLC.
Earlier this week, NBCU said Jackie Hernandez, who had been chief operating officer at Telemundo, was joining the Hispanic Enterprises and Content group as chief marketing officer. And Ruben Mendiola, Comcast’s top buyer of multicultural content, was named president of mun2, the sister “digital” network to Telemundo.
The Telemundo president’s job has been vacant since the October 2013 departure of Emilio Romano after two years. Romano had succeeded longtime Telemundo president Don Browne.
Telemundo’s upfront presentation will take place tonight at Lincoln Center’s Frederick P. Rose Hall in New York City.