Set-top data research firm Simulmedia has hired Brian Wieser, head of global forecasting for MagnaGlobal, as chief marketing officer responsible for marketing and strategy.
New York-based Simulmedia is backed by Time Warner Inc. and venture capital firms Union Square Ventures and Avalon Ventures. The startup is using anonymized data from more than 15 million set-tops, representing more than 30 million viewers, to help advertisers reach key demographics with "Internet-like capabilities and efficiency."
Wieser will report to Simulmedia president Jon Werther.
"Brian brings a proven track record in generating actionable insights that successfully inform marketing client and agency media strategies, as well as a deep understanding of the media industry," Werther said in a statement. "Brian has studied and understands the power of data-targeted television advertising more than anyone else in the world."
Other companies that provide set-top data-based research services include Google, Nielsen, Rentrak, Kantar Media, TiVo and TRA.
MagnaGlobal is the research, strategy and forecasting division of Interpublic Group's Mediabrands. Wieser, who announced his departure in an e-mail to clients Wednesday, said MagnaGlobal "will remain committed to producing world-class forecasts of the global advertising economy and related media technologies" overseen by president Elizabeth Herbst-Brady.
Wieser joined MagnaGlobal in 2003 from Deutsche Bank Securities, where he was a cable and satellite sector equity analysts, and prior to that worked for Lehman Brothers' Communications and Media Group investment banking practice.