Simulmedia said it has hired Mark Green, formerly of Nielsen, as senior vice president, product strategy, a new position at the audience-targeted TV advertising firm.
He will be responsible for organizing innovation and thought leadership initiatives, framing product aspects of business direction, and implementing pilot programs and beta products through the launch and leadership of the company’s Program Management department, Simulmedia said.
"Mark Green is one of the most experienced media measurement science operations executives anywhere, having spent almost 30 years as a global leader in the field at Nielsen and at some of the world's top media agencies, including Initiative, Mediacom and ZenithOptimedia," Simulmedia CEO Dave Morgan said in a release. "As we assemble the largest database of TV viewing in history -- giving Simulmedia more people to target with more TV ads than anyone else in this business -- there is nobody better than Mark to help Simulmedia build-out operational excellence its ability to measure and maximize results."
Green has spent the last 10 years leading Nielsen’s product development, measurement science, analytics and operations across their Data and Analytic products in 103 countries, most recently as senior vice president, global measurement science operations leader.
Earlier, he led global research, analytics, planning and buying for 17 years at advertising agencies including Initiative MediaCom and ZenithOptimedia Group.