Sinclair Broadcast Group extended its DirecTV rebate offer in markets where the broadcaster’s stations are currently carried on cable systems owned by Mediacom Communications.
The company said it does not expect to reach a new agreement with Mediacom prior to the termination of their existing retransmission-consent agreement, and it expects the MSO to discontinue carriage of a number of stations when the pact expires at 12:01 a.m. Jan. 6.
Qualified consumers can take advantage of the rebates by signing up for DirecTV’s direct-broadcast satellite service by Feb. 5. Sinclair is offering rebates of $150 or $100, depending on the market.
“It is unfortunate that we apparently will not be able to reach agreement with Mediacom, but we again want to remind our viewers in Mediacom markets that alternative means for watching our great programming continue to exist," Sinclair vice president and general counsel Barry Faber said in a prepared statement.
“These alternatives include both over-the-air and direct-broadcast satellite,” he added. “By extending the DirecTV rebate offer -- which is intended to compensate viewers for the inconvenience of having to make alternative arrangements -- we hope to make it easier for the public to continue to enjoy our stations.”