Sí TV is partnering with Time Warner Cable Los Angeles on a watch-to-win promotion in support of Elle & Tito: The Married Life, and to tout the original series' availability on the MSO's free video-on-demand lineup.
Through this promotion, Time Warner Cable customers who register to participate and stream the series anytime throughout the month of May will be entered to win one of three prizes, each of which includes the opportunity to attend the season finale party in Hollywood and meet aspiring musicians Elle and Tito at a private concert.
In what SiTV, Endemol and MySpace call a first, Elle & Tito: The Married Life evolved from the interactive reality Web series Married on MySpace to its position on TV.
The watch-to-win grand-prize winner will receive a "Hawaii Getaway," an all-expense paid trip for two to Hawaii, including air fare, accommodations, spa treatment, an outdoor adventure and luau. A second-place "Getting Pampered" winner will receive a spa treatment for two, while a third-place "Date Night" winner will receive dinner and a movie for two for six months.
Noted Time Warner Cable vice president of programming Maureen Lane: "This is a terrific partnership that provides both Time Warner Cable and Sí TV a unique way of introducing many of our customers to the great Time Warner Cable On Demand product and the new series Elle & Tito: The Married Life, all while giving our customers an opportunity to win, and win big."
"Sí TV is excited to partner with Time Warner Cable Los Angeles and build on our highly successful Model Latina Miami VOD promotion," added Si TV senior vice president, content distribution and marketing Judi Lopez. "We see this as a powerful way to promote our original series and Time Warner's free VOD service, as well as connect customers with great programming from Sí TV while giving them an opportunity to win some great prizes."