‘Skins' Premieres To 3.26 Million Viewers


The premiere of Skins on MTV Monday night drew an audience of 3.26 million viewers, with 2.7 million in its core 12-to-34 demo.

Skins earned a 3.4 rating among persons 12 to 34, with the most viewers in that demo for a show launch in network history, according to MTV.

The question is what percentage of lead-in Jersey Shore did the premiere of Skins retain. MTV moved up the third episode of the Jersey Shore's third campaign to 9 p.m. on Jan. 17 to provide a strong audience platform for its new entry. Ratings numbers for last night's Shore were not available at press time, but the Jan. 13 installment garnered a network series' record 8.6 million viewers, 6.6 million with its broad target audience.

Skins, based on the popular U.K. series, is part of MTV's push into scripted programming that includes last year's The Hard Times of RJ Berger and this summer's Teen Wolf.