The Cable & Telecommunications Association for Marketing's Rocky Mountain Chapter announced its first sponsors for its SkiTAM event Wednesday.
SkiTAM will be held April 3 through 6 at the Vail Mountain Marriott Resort & Spa in Vail, Colo. Proceeds benefit the U.S. Disabled Ski Team.
The early sponsorship roster is made up of top-level sponsors Outdoor Life Network and Time Warner Cable, joined by ABC Cable Networks, Charter Communications Inc., Comcast Cable Communications Inc., Cox Communications Inc., Craver Marcom Inc., ESPN, In Demand L.L.C., Jacobs Rimell and Multichannel News parent Reed Business Information.
Since its debut in 1996, SkiTAM has raised more than $1.4 million for the U.S. Disabled Ski Team.