SkiTAM Draws Five Disabled-Team Sponsors - Multichannel

SkiTAM Draws Five Disabled-Team Sponsors

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The Rocky Mountain Chapter of the Cable & Telecommunications Association
for Marketing (CTAM) in Denver announced Tuesday that it has signed five
sponsors so far for the U.S. Disabled Ski Team (USDST) athlete-sponsorship
program, an offshoot of its SkiTAM fundraiser event.

Rainbow Media Holdings Inc.'s cable networks AMC and WE: Women's
Entertainment, DST Innovis, Motorola, Scientific Atlanta and Time Warner
Cable/Road Runner are five cable-industry sponsors of the USDST
athlete-scholarship fund, said Concurrent Computer Corp. regional sales director
Dena Bradshaw, who also serves as the co-chair of the Athlete Sponsorship
Program.

'These companies are going above and beyond their commitment to SkiTAM to
help support an individual athlete's pursuit of excellence,' Bradshaw said in a
prepared statement.

SkiTAM will kick off its fundraising campaign on Sept. 30 for the 2004 skiing
event -- set for April 1-4 in Vail, Colo.

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