The Rocky Mountain Chapter of the Cable & Telecommunications Association
for Marketing (CTAM) in Denver announced Tuesday that it has signed five
sponsors so far for the U.S. Disabled Ski Team (USDST) athlete-sponsorship
program, an offshoot of its SkiTAM fundraiser event.
Rainbow Media Holdings Inc.'s cable networks AMC and WE: Women's
Entertainment, DST Innovis, Motorola, Scientific Atlanta and Time Warner
Cable/Road Runner are five cable-industry sponsors of the USDST
athlete-scholarship fund, said Concurrent Computer Corp. regional sales director
Dena Bradshaw, who also serves as the co-chair of the Athlete Sponsorship
'These companies are going above and beyond their commitment to SkiTAM to
help support an individual athlete's pursuit of excellence,' Bradshaw said in a
SkiTAM will kick off its fundraising campaign on Sept. 30 for the 2004 skiing
event -- set for April 1-4 in Vail, Colo.