Sky Revs Up Recommendations Engine, Other New Features

Sky+ Guide Uses ThinkAnalytics Platform
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Britain’s Sky has stitched in a recommendations engine from ThinkAnalytics to  Sky+, its electronic program guide.

The new feature pumps out suggestions of TV shows and movies that a customer might enjoy based on recent recordings and downloads in their Sky+ Planner.

The recommendation engine is one of several new features that have been baked into the guide.

Sky TV has also added Smart Series Link, a component that remembers to record the next season and all subsequent ones after that. A new Sports tile has been added to the Homepage, providing direct access to all the live sporting events that are currently showing on any channel. 

Sky said its new software update is rolling out to customers now, and will be available to over 8 million customers with compatible Sky+HD boxes by the winter.

Sky said about 40% of all homes in Ireland and the U.K.  have a direct relationship with the company through its range of TV, broadband and home telephony services, and that more than 30 million people watch Sky content each week.

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