Sling TV launched an ad campaign Friday with actor Danny Trejo, urging viewers who are picky choosing their lattes, vacation spots and music to do the same with their TV provider.
Trejo, the tough-guy star of movies and TV like Machete, Breaking Bad, Spy Kids and From Dusk Til Dawn shows up in three spots – two in English and beginning Monday, one in Spanish – centered on the theme “Get Picky.”
The campaign is a tad softer than Trejo’s last go round with the over-the-top service, which was themed “Who’s Bad?”
Sling TV said in addition to TV spots, the campaign will appear on digital, mobile, social, print and new media platforms.
In a blog post, Sling TV chief marketing officer Glenn Eisen said Sling TV will be launching additional ads fro the campaign in the coming months.