Sling TV, Dish Network’s OTT TV service, has launched a new national ad campaign -- under the “We Are Slingers” banner -- that takes a cheeky spin on a video-consuming lifestyle that applies a focus on Sling TV’s programming packaging options and contract-free model.
The campaign, which also marks The Martin Agency’s debut as Sling TV’s new agency of record, is being rolled out nationally on TV, digital, mobile, social channels, and other “new media platforms,” noted Sling TV, which ended 2017 with 2.2 million subs and, three years after its launch, finds itself fighting for share with a growing array of OTT TV rivals that include DirecTV Now, PlayStation Vue, YouTube TV, fuboTV and Philo.
"Slinging is about breaking norms and connecting people with TV that satisfies through choice and control at a reasonable price; it's a way of life," Colleen Sugarman, head of marketing at Sling TV, said in a statement. "Anyone can be a 'Slinger' and invite their friends to enjoy the choice and control that only Sling TV can offer; after all, millions are doing it."
Tied into the campaign launch, Sling TV has set up a YouTube page with its initial set of 60-, 30- and 15-second ads created and produced by The Martin Agency, which is now in charge of managing the strategic planning, creative development and production efforts for the Sling TV brand.
Watch the 60-second version below: