Sling TV, Dish Network’s OTT TV service, said it saw a sharp rise in programmatic ad sales during the NCAA men’s basketball tournament amid a partnership with supply-side platform Tremor Video.
Tremor Video was “quietly working” with Sling TV on a programmatic ad offering during the tournament, Adam Lichstein, president, seller platform at Tremor Video noted Tuesday in this blog post. He said Tremor Video served as the OTT service’s supply-side platform to “refine its integration into the programmatic world.”
“Because of this new paradigm, the NCAA tournament brought with it a 51 percent jump in programmatic sales for Sling TV,” added Adam Lowy, general manager of advanced TV, digital & analytics at Dish Media Sales.
The rise in sales followed the recent launch of a real-time, digital-style, programmatic TV ad offering from Sling TV that enables advertisers to target ads to specific devices during different times of the day.
“Through our partnership with Tremor Video, we’ve now worked with thousands of advertisers that are swiftly embracing real-time access to the largest screen in the house,” Lowy wrote. “The momentum started with the NCAA tournament, and now the next TV moment is upon us – the NBA Playoffs.”
The companies said demand-side platforms that currently access Sling TV impressions through Tremor Video include Adobe Advertising Cloud, DataXu, Google DBM, MediaMath, The Trade Desk, Turn, VideoAmp, and Videology.