Sling TV Touts Rise in Programmatic Ad Sales

Worked with Tremor Video during NCAA men’s basketball tourney
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Sling TV, Dish Network’s OTT TV service, said it saw a sharp rise in programmatic ad sales during the NCAA men’s basketball tournament amid a partnership with supply-side platform Tremor Video.

Tremor Video was “quietly working” with Sling TV on a programmatic ad offering during the tournament, Adam Lichstein, president, seller platform at Tremor Video noted Tuesday in this blog post. He said Tremor Video served as the OTT service’s supply-side platform to “refine its integration into the programmatic world.”

“Because of this new paradigm, the NCAA tournament brought with it a 51 percent jump in programmatic sales for Sling TV,” added Adam Lowy, general manager of advanced TV, digital & analytics at Dish Media Sales.

The rise in sales followed the recent launch of a real-time, digital-style, programmatic TV ad offering from Sling TV that enables advertisers to target ads to specific devices during different times of the day.

RELATED: Sling TV Launches Real-Time Programmatic Ad Service

“Through our partnership with Tremor Video, we’ve now worked with thousands of advertisers that are swiftly embracing real-time access to the largest screen in the house,” Lowy wrote. “The momentum started with the NCAA tournament, and now the next TV moment is upon us – the NBA Playoffs.”

The companies said demand-side platforms that currently access Sling TV impressions through Tremor Video include Adobe Advertising Cloud, DataXu, Google DBM, MediaMath, The Trade Desk, Turn, VideoAmp, and Videology.