It smells like teen spirit at The Walt Disney Co.
Disney Consumer Products, Townley Cosmetics and boom! Thursday introduced a new fragrance and cosmetics collection for “tween” girls under the That's So Raven brand, with the help of the star of the Disney Channel series, Raven-Symoné.
Disney said the products will be available at May Dept., Wal-Mart, Limited Too, Claire's stores and specialty retailers nationwide beginning in October.
The company added that Raven-Symoné will make personal appearances at Wal-Mart stores in Orlando, Fla.; Dallas; and Atlanta in early October to coincide with the products' in-store arrival.
“Raven-Symoné is a great inspiration and role model to girls everywhere," Disney Consumer Products category director, health and beauty Shiela Ullery said in a prepared statement. “We've seen a tremendous response to That's So Raven products such as apparel and video games, so extending the brand into personal care was a natural fit.”