Snapchat Joins NBC’s Team for Olympics

Buzzfeed will produce content
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Snapchat will be carrying Olympic content under an agreement with NBC Sports.

The content will be co-produced by NBC Olympics and BuzzFeed, one of the digital media companies in which NBCU has an equity investment.

Material from the U.S. Olympic Team Trials as well as the 2016 games from Rio will appear as Live Stories on Snapchat. It will also be featured in a NBC Rio Olympic Channel on Snapchat Discover.

Read more at B&C.