The NFL and Snapchat have inked a multi-year extension to their partnership.
The league and the mobile media platform teamed up for the 2015 season, during which more than 70 million people viewed Snapchat’s Live Stories surrounding NFL games and events, according to the NFL.
As part of the new deal, the NFL will become the first sports league to have a presence on SnapChat's “Discover” platform. Programmed by NFL Media, the content will give fans around the globe the latest headlines, trends and inside-access videos.
Additionally, Snapchat Live Stories will be produced for every NFL game, enabling fans to engage with uniquely packaged video and photos. Additional Live Stories will be produced for NFL events such as the scouting combine and draft.
“We’re excited to expand our partnership with Snapchat, delivering compelling NFL content to a platform where millions of our fans around the world interact on a daily basis,” said Blake Stuchin, director, digital media business development at the NFL
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