SNY Sets First-Half Nielsen Pace With Mets


The New York Mets begin the second half of the baseball in second place in the National East, but finished the first half of the 2010 season in first place from a Nielsen perspctive.

SNY averaged a 3.3 household rating in the New York DMA with its coverage of the Amazins, a new mark for the first half of a Major League Baseball season for the Mets on a New York regional sports network, according to channel officials.

The average represented a 3% gain from the previous high in 2009, according to Nielsen data, with average viewership ahead 4% to 305,000 before the All-Star break.

SNY resumes its game tonight at 9:30 p.m. (ET), when the Mets take on the Giants in San Francisco.