New York -- Fox/Liberty Networks last week tapped FX
executive vice president Mark Sonnenberg to head its Fox/Liberty Ventures division, while
moving Fox/Liberty marketing executive Peter Liguori to FX's top position.
Sonnenberg will assume the newly created position of
executive vice president and head of Fox/Liberty Ventures, overseeing the group's
lineup of owned-and-operated services, including the Fox Sports Net family of regional
networks. Sonnenberg will also oversee Fox/Liberty's interest in Fit-TV, Fox Sports
World, Speedvision, Outdoor Life Channel and fxM: Movies from Fox.
"The joint venture has grown so rapidly in the last
few years, so I'm stepping in to be a lieutenant to [Fox/Liberty executive vice
president Tracy Dolgin] and to handle things on a day-to-day basis," Sonnenberg said.
Sonnenberg will leave the running of FX to Liguori, who
previously was senior vice president of marketing for Fox/Liberty. Liguori takes over the
four-year-old, 36 million-subscriber service as it continues to reposition itself as a
major sports/entertainment service. Liguori said the company has been responsible for
one-third of cable's ratings growth over the past year, due mostly to the launch of
such popular series as The X Files and NYPD Blue.
Liguori also said the service will launch a major brand
image campaign in September under the tag name, "Please Watch Responsibly."
What the network will not do is add more sports
programming, despite already offering Major League Baseball games, college football,
college basketball packages and boxing cards.
"We have no plans to extend our current sports
commitment," Liguori said