FX and Twentieth Century Fox Home Entertainment are launching a new second screen app for Sons of Anarchy that allows fans to shop for merchandise while watching the show on the cable channel or on a Blu-ray disc.
A growing number of programmers have been launching second screen apps to capitalize on the growing popularity of tablets to enhance live TV. But until now, potential business models for second screen or sync apps had revolved around sponsorship or, to a much lesser extent, paid or subscription models.
As a result, the "SOA Gear" app, which FX and Twentieth are billing as the first-ever second screen interactive shopping app for the Apple iPad that is tied to a show, will offer an interesting test case for new business models for entertainment apps.
Besides selling merchandise based on jewelry and clothing worn by cast members on the show, the app also provides viewers with exclusive behind the scenes footage and other content designed to enhance the viewing experience.
The Apple's iPad app launches with the airing of Sons of the Anarchy episode 9 on Nov. 1.