Sony Boosts Vue with PlayStation Cloud Remote, Sign-up Promotion - Multichannel
New controller specifically targeted to TV watching, not game play

Sony Corp. has debuted a new remote control for its PlayStation 4 console, one more adept at lean-back TV watching than game play.

And with the debut of the $30 Cloud Remote, Sony is offering a free 30-day trial of its virtual MVPD service, PlayStation Vue.

The new device pairs with the console via BlueTooth and can also control certain TV monitor functions including volume and power.

Related: PlayStation Vue Busts Out

The handheld device can be used in lieu of PS4’s native DualShock 4 controller, which is more fit for gaming. It will hit the market on September 19, available only at GameStop locations and on Amazon.

According to figures released by Strategy Analysts, PlayStation Vue ranges as the fourth biggest vMVPD, amassing around 745,000 subscribers since it debuted in 2015.

Among the major virtual pay TV services, Vue’s year-over-year growth of 59.4% is the second slowest next to market leader Sling TV, which expanded by only 25.9% from Q2 2017 to Q2 2018. 

Strategy Analytics Q2 pay TV subscription data.

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