Julia Rao and Mark Ringwald have been named CFO and director of scheduling and acquisitions, respectively, for the new 3D joint venture of Sony Corporation, Discovery Communications and IMAX Corp. -- one of the first 24-hour, fully programmed 3D television channels.
Rao's responsibilities as CFO include strategic planning, financial analysis and budgeting for the joint venture. She joins the venture from her post as CFO for several U.S. Discovery networks, including Animal Planet and Discovery Health.
In his new post, Ringwald is in charge of scheduling and programming strategy for the joint venture, including long-form and short-form program acquisition and long-term programming and scheduling strategy. Ringwald most recently served as vice president of programming for AmericanLife TV.
The channel, slated to bow early next year, is expectd to feature an extensive library of 3D content across genres. including natural history, adventure, theatrical releases and IMAX movies.
Read more at B&C here.