Sony Goes Interactive in U.K.


Sony Pictures Digital Entertainment is offering British Sky Broadcasting
Group plc subscribers play-along versions of Wheel of Fortune and
Jeopardy! as part of the Sky Digital service.

The new service, entitled 'GoPlayTV,' is similar to the WebTV and other
interactive versions of those two popular game shows.

GoPlayTV offers both free and paid options, with the paid options featuring
unique puzzles and the chance to play against other subscribers across the Sky
Digital platform.

OpenTV is the enabling middleware platform on BSkyB.

The company also announced that Shanghai Cable Network will add OpenTV to its
lineup, which serves 3.5 million subscribers.