Sony Pictures Home Entertainment’s (SPHE) Ultra streaming service, which allows owners of Sony 4K Ultra HD TVs to stream 4K films, will soon be available outside of Sony TVs for the first time, with owners of PCs that have seventh generation Intel Core processors able to access Ultra starting early in 2017.
SPHE first announced Ultra at the Consumer Electronics Show (CES) in January, allowing Sony 4K Ultra HD TV owners to access the UltraViolet-enabled films for purchase for $30 each. The service features titles enabled in the baseline high dynamic range (HDR) standard HDR 10, and some titles include bonus features.
Ultra is also added new features concurrently with the PC availability: Noww, instead of simple electronic sellthrough, users will be able to rent films for 48 hours, and see 10-minute previews of releases, before they rent or buy. Rentals will run at $8 each.