AMC programming executive Robert Sorcher is returning to his animation roots, having been named last week as Cartoon Network's chief content officer.
Sorcher, who once oversaw creative direction and strategy for the now 95 million-subscriber Cartoon Network, will be responsible for directing the network's original series, acquisitions, long-form and special-event programming, said network executives. His tenure begins in January.
“Rob is one of the most well-respected and admired content executives in the industry,” said Stuart Snyder, executive vice president and chief operating officer for Turner Broadcasting System's Animation, Young Adults and Kids Media Group in a statement. “His creative vision and business acumen have raised the bar wherever he has worked. It is precisely Rob's breadth of experience and entrepreneurial drive that made him the ideal choice to lead the charge for Cartoon Network's content strategy.”
Sorcher leaves AMC's executive vice president of programming and production position, where he spearheaded the network's move from 24-hour classic movie-driven service to one now widely known for its original content. He's credited with developing such successful AMC content as the original movie Broken Trail — the second most-watched cable original movie ever — and the critically-acclaimed series Mad Men.
“I am proud of my accomplishments at AMC, and grateful to the entire team,” said Sorcher in a statement. “AMC is now successfully positioned for the future with quality programs like Mad Men and the upcoming Breaking Bad. I am energized by the potential of Cartoon Network and excited by this new challenge.”