Soumya Sriraman has been appointed president, North America of BritBox, an SVOD service that’s expected to launch in the U.S. in Q1.
The coming SVOD offering is a joint venture of BBC Worldwide and U.K.-based broadcaster ITV. AMC Networks, which has a J.V. with BBC Worldwide for cable net BBC America, is on board as an investor in BritBox with a non-voting minority interest.
Sriraman was most recently was EVP of franchise and digital enterprises at BBC Worldwide North America. Her successor will be announced in the coming weeks, the company said.
In her new role, Sriraman will head up the overall strategy and operation of BritBox, with a focus on bringing British content to the service through a mix of acquisitions, licensing, co-productions, and partnerships.
Prior to joining BBC Worldwide North America, Sriraman was CEO of Palisades Tartan, a British/American film distribution company, and is also late of Universal, Warner, and Vivendi.
“Soumya has an outstanding historical knowledge and familiarity with British content. This, coupled with her creativity and excellent business acumen makes her the ideal executive to fill this role,” Ann Sarnoff, president, BBC Worldwide North America, said in a statement. “I am confident that Soumya is going to make this service a success, as she has done in all her endeavors for the last five years at BBC Worldwide North America.”
"I have personally waited a long time for a service with an offering like this - one with a breadth and depth of compelling content from powerful content producers like the BBC and ITV - all in one place," added Sriraman.