‘Speed Center’s’ Summer Project: Hasty Makeover

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Speed Channel wanted its
Speed Center show to be “the go-to
place for race fans on the weekend,”
airing multiple times with frequent
cut-ins, EVP of programming and
production Patti Wheeler said.
required a total makeover of the network’s
Charlotte, N.C., studio, installing
more than 30 monitors — including
an 85-inch on-air touch screen as the
centerpiece — tied into real-time databases
and races around the world.
The redo also had to fit in a tight, threeweek
summer window during a hiatus
in Formula One racing, SVP of production
and network operations Rick Miner
said. Speed Center shared space with
the Fox-owned network’s NASCAR
Race Hub
for two weekends, “not what
anybody wants to do” for longer than
that, Wheeler said. The “seven figures”
project went amazingly smoothly, according
to Miner. Construction began
Monday, Aug. 8, and Speed Center host
Adam Alexander ushered in the new
digs live at 6:30 p.m. on Friday, Aug. 26.
Brian Gomsak photographed the work;
a time-lapse video of the makeover is
now at multichannel.com/Sept12. Jim
Fenhagen’s team at Jack Morton Co.
(Piers Morgan Tonight, The Colbert Report)
did the set design; new graphics
were designed and developed by Fox
Sports Media Group (Gary Hartley)
and Speed (Michael Dolan); lighting
design was by Deke Hazirjin of New
York City Lights.