Further enhancing its presentation of stock-car action, Speed Channel will expand its live coverage from the site of every NASCAR Nextel Cup Series event by as much as two hours a day, beginning in September.
The additional coverage will begin with Sept. 5’s Pop Secret 500, said Speed officials.
Most of the additional coverage will consist of live break-ins from the tracks, according to Speed. On average, the network currently offers 10 hours of live programming on Fridays, Saturdays and Sundays to support the Nextel series and the National Association for Stock Car Auto Racing’s other circuits.
“This is a major initiative,” said Speed Channel senior vice president of programming and production and executive producer Rick Miner in a statement. “We intend to have a live satellite signal being sent to master control in Los Angeles [for the Pop Secret 500] for a minimum of 10 hours a day, giving us the ability to go to the track at any moment.”
In other news, Speed will turn its focus to kids in September during a special focusing on the famed Soap Box Derby.
The one-hour special bowing Sept. 4 dubbed Derby Dreams: Stories from the 67th All American Soap Box Derby, will put the camera on the racing program involving boys and girls ages 8-17 across the U.S. It takes a behind-the-scenes look at four local champions and their families competing to reach the finals.
The Soap Box Derby awards scholarships and other prizes.
“When you examine the roots of American competition, the Soap Box Derby ranks right up there,” said Miner in a statement. “It is the kind of event that reminds us what true sport is all about and Speed Channel is thrilled to be a part of the continuing tradition.”