Speed Drops On-Demand Flag On ‘Pinks’


Speed will give fans a chance to get an early run on the fifth season of Pinks.

The network, which is dropping the flag on its move to high-definition on Feb. 7 when it begins 100 hours of coverage from Daytona Speedweeks, will make Pinks available to cable operators’ video-on-demand platforms a week before its Feb. 20 launch at 9 p.m. (ET)on the linear network.

The show, in which amateur drivers compete for the title to each other’s car in a three-out-of-five drag racing challenge, will also be accessible a week earlier via iTunes video podcasts and Sprint mobile phones.

“We are looking to build on last year’s successful stunt initiatives and expand them even further with Pinks in February,” said Speed vice president of digital and interactive media Kevin Anniston in a statement. “These stunts are great for getting the word out and driving tune-in to the linear network. We love it because we see an increase in ratings and it delivers increased exposure for Speed and its affiliates in the areas of free on-demand, hi-def on-demand and high-speed broadband offerings.”

After the advanced screenings of the first two episodes, Speed will continue to offer Pinks and other select  programming shortly after episodes debut on the linear channel via on demand in both high-definition and standard formats.