Speed Channel said its recent Kawasaki Motors Corp. USA-sponsored "Dude for a
Day" contest generated nearly 90,000 online entries during the six-week
The contest was designed as part of a cross-media marketing campaign to
promote interest in Kawasaki motorcycles, as well as to encourage viewing of the
network's Two Wheel Tuesday program.
Digital-marketing specialist MindComet Corp. designed the "Online Data
Collector" that amassed what MindComet senior vice president of sales and
marketing Paul Lewis termed "a valuable database for future marketing efforts
The contest's grand prize was a custom Speed Channel-branded Kawasaki
motorcycle, plus a trip.