Ahead of the 40th annual Barrett-Jackson Scottsdale Collector Car Auction, Speed and Barrett-Jackson Auction Company have agreed on a new deal, extending their long-running broadcast partnership through 2014.
Speed began broadcasting Barrett-Jackson Collector Car Auctions with five hours of live coverage from Scottsdale, Ariz., in 1997, one year after the network went on the air. In 2011, Speed will deliver more than 100 hours of live coverage from Barrett-Jackson events in Scottsdale, Ariz.; West Palm Beach, Fla.; Las Vegas and Orange County, California, beginning with 40 hours from Scottsdale on Jan. 18-23.
Craig Jackson, chairman/CEO of Barrett-Jackson, said in a release: "Not only were we the first collector car auction to be aired live on a TV network, together we introduced innovative experiences to viewers, such as the timed lot numbers. We look forward to many more years of success with our friends at Speed."
Speed and the auction firm also host an interactive game "Barrett-Jackson Fantasy Bid," which continues in 2011. In 2010, almost 700,000 Web and wireless SMS text bids were cast in conjunction with the season-opening January auction in Scottsdale.