Speed Revs Multiyear Renewal With Formula One


Speed has reached a multiyear pact with Formula One Management for continued coverage of the circuit.
The deal, terms of which were not disclosed, continues the network's association with running live coverage of the FIA Formular One World Championship, since Speed came out of the starting game in 1996.
In 2010, Speed will again air live coverage of qualifying and practice sessions and showcase 15 of the 19 races, beginning in Bahrain on March 14. Four other races will air on Fox Broadcasting -- the dates have not yet been determined - featuring Speed's on-air team calling the action.

Speed began covering F1 racing in 1996 with delayed race broadcasts, moving to live coverage the following year. Beginning in 2010, Speed also will have online clip usage rights from F1.

"The global Formula One fan base is one of the most passionate in all of motor sports," said Speed president Hunter Nickell in a statement. "In America, fans gather at all hours of the morning -- with races coming in from places like Malaysia, Singapore and Monaco -- to watch Speed and cheer their favorite drivers and constructors. We look forward to continuing and expanding our relationship with these fans, both on air and through SPEEDtv.com."

Added Kevin Annison, vice president digital and interactive media for Speed: "We are delighted with the ability to offer Formula One video clips online at SPEEDtv.com. Acquiring broader Formula One online rights was important to Speed as it is one of the most popular sections of the site. As the U.S. home to F1, we look forward to marrying these new video rights with SPEEDtv.com's excellent Formula One coverage, enhancing our article pages, photo galleries, expert commentary and race series editorials every race weekend."