Speed Thinks Outside the Track - Multichannel

Speed Thinks Outside the Track

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Emphasizing more of its auto-enthusiasts-based programming, Speed Channel will launch a weekday, hour-long block of non-auto-racing
programming beginning in August.

Mondays through Thursdays from 8 p.m. to 9 p.m., the network -- which
currently offers auto-racing programming during primetime -- will feature such
auto lifestyle and magazine shows as Car Crazy, American Muscle Car,
AutoWeek, Dream Car Garage, Hot Rod TV, MotorWeek, My Classic Car and Two Guys
Garage
.

At 9 p.m., the network will expand its weekly Friday-night viewer call-in
program, Wind Tunnel, to a daily format.

"The auto programs have performed well for us in the weekend-morning time
slot, and we want to be more aggressive in serving that section of our viewing
audience," Speed president Jim Liberatore said.

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