Emphasizing more of its auto-enthusiasts-based programming, Speed Channel will launch a weekday, hour-long block of non-auto-racing
programming beginning in August.
Mondays through Thursdays from 8 p.m. to 9 p.m., the network -- which
currently offers auto-racing programming during primetime -- will feature such
auto lifestyle and magazine shows as Car Crazy, American Muscle Car,
AutoWeek, Dream Car Garage, Hot Rod TV, MotorWeek, My Classic Car and Two Guys
At 9 p.m., the network will expand its weekly Friday-night viewer call-in
program, Wind Tunnel, to a daily format.
"The auto programs have performed well for us in the weekend-morning time
slot, and we want to be more aggressive in serving that section of our viewing
audience," Speed president Jim Liberatore said.