Lifetime Television viewers will soon be able to stroll down Wisteria Lane now that the channel has nabbed exclusive basic-cable rights to Desperate Housewives, the Emmy Award-winning ABC hit, officials said Friday.
The women’s network will begin airing the first season of the series, one episode per week, in August. Starting in September 2008, Lifetime has the rights to strip the series Monday-Friday.
Lifetime declined to comment, but the network is reportedly paying roughly $500,000 per episode to its sister company, Buena Vista Television, for rights to the primetime soap opera. TBS had also been bidding on the show.
Desperate Housewives, now in its second season, is the No. 1 scripted series among women 18-49.
“As a pop-culture icon with powerful appeal to women, Desperate Housewives is a perfect addition to our schedule,” Leslie Glenn-Chesloff, Lifetime’s senior vice president of planning, scheduling and acquisitions, said in a prepared statement.