Spending on Advanced Advertising to Rise: Survey

Videology poll finds 23% of advertisers set to cut linear TV

A significant number of marketers and ad agency execs surveyed on behalf of Videology said they plan to increase their spending on several forms of advanced advertising.

The poll, conducted by research company Advertiser Perceptions, found that 29% of respondents said they would increase their spending on OTT and connected TV, with just 6% planning to decrease spending. The rest said they’d maintain their current spending.

With data-enabled TV advertising, 22% said they expected to increase spending, compared with 5% who expected a decrease, Videoology said.

Addressable TV was expected to get increased spending by 24% of those surveyed.

Related: Videology Sees Increase in Advanced TV Ad Campaigns

But when it came to linear TV, just 12% said they were going to increase spending, while 21% saw a decrease coming.

Read more at broadcastingcable.com.