Spike TV will continue its pursuit of older male viewers with the greenlighting of four new reality series that it hopes will help draw male 25-49 year old viewers.
"What we set out to do is broaden our appeal not only to our rabid core of 18-34 year old men but also make sure that we were capturing the 35-49 year old male demographic," Sharon Levy, Spike TV executive vice president, original series told Multichannel News.
The network has made inroads toward that end this summer with its lineup of new series such as Repo Games - which the network renewed for a second season -- and sophomore hit series Auction Hunters.
Spike posted a 14% audience increase in July, averaging nearly 900,000 total viewers in prime time for the month, according to Nielsen.
More importantly, the network has increased its primetime median viewing age to 40 years from last year's 38 year old mark, the network said. Shows likefreshman series Bar Rescue, in which restaurant and bar consultant Jon Taffer transforms failing bars into profitable businesses, and Auction Hunters -- in which prospectors look to win properties at auctions and resell for profit - have a median viewing age of 42 and 41 respectively.
Among the news reality series slated to launch in 2012 are American Digger, from Auction Hunters producers Gurney Productions, which follows former professional wrestler/relic hunter Ric Savage as he and his team target valuable property in areas such as battlefields and historic sites; Big Easy Justice which follows bounty hunter Tat-2 and his team as they hunt down some of New Orleans' most elusive criminals; World's Worst Tenants, which chronicles the efforts of professional evictor Todd Howard as he confronts dangerous and insane tenants to forcibly remove them from the habitants; and Undercover Stings, in which viewers go behind the scenes of orchestrated busts and undercover police sting operations.
"We feel these four series really take viewers inside different types of jobs and worlds with amazing charisma and characters that fit our brand," Levy said.