Spike TV’s The Ultimate Fighter got off to strong ratings start Monday.
Leading out of the network’s WWE Raw stalwart, Ultimate Fighter grabbed a 1.4 household rating and some 1.7 million viewers from 11:07 p.m.-midnight Jan. 17, according to Nielsen Media Research data, a 36% jump from the combination of The Jim Henson Project and Most Extreme Elimination Challenge in the year-ago period.
Ultimate also performed very well with young-adult males, garnering some 385,000 of those watchers, a 12% gain from the prior-year time slot. That figure represented a 57% retention from Raw against that demo versus the network’s typical 20%-25% rate, according to Spike officials.
Spike has ordered 13 Ultimate installments of the show, in which eight middleweight and eight light heavyweights in mixed martial artists live, train and compete against each for a three-year, six-figure contract with the Ultimate Fighting Championships circuit.