Spike TV will look to expand its reach beyond young males with a slate of non-scripted original pilots, the network announced Wednesday.
"The new slate represents the evolution of our brand," Spike TV senior vice president of original series Tim Duffy told Multichannel News. "We've been very successful with the younger audience so we're continuing to broaden ourselves out to a wider audience beyond men 18-34, and this slate is fully representative of that."
Among the new series slated for the network include The Sheriff, in which acclaimed law enforcement expert Tony Schiena appraises the readiness of several sheriff branches around the country to meet today's crime threats; Hungry Men At Work, which focuses on highly-skilled chefs who feed firefighters, oilmen and other skilled workers in dangerous jobs; World's Worst Tenants, which follows the exploits of a family of professional property evictors; and The Hustler, which stars Josh T. Ryan (Lock ‘N Load) who each week looks to outsell other top salesmen in their respective businesses.
The network will also continue to mine the auction/antiques genre after the success of its sophomore series Auction Hunters. Pawn Games, from the producers of The Jersey Shore, is a game show/reality series that will give unsuspecting people a chance to win back prized possessions sold off for cash; while Auction In My House will focus on treasure hunters looking for valuables inside homeowners' houses.
"Each pilot showcases real, genuine men immersed in situations where the stakes are truly significant," said Sharon Levy, executive vice president, original series, Spike TV in a statement. "We are thrilled to partner with some of the brightest minds in the industry to unearth some of these larger-than-life characters."