Spike Taps New Research VP

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Beth Coleman has joined Spike TV as vice president of ad-sales research.

Coleman had been VP of research at Paramount Advertising Services.

At the men’s-targeted network, she will be responsible for overseeing the ad-sales-research team, as well as projecting both long-term and short-term audiences.

She will report to Nickelodeon Networks senior VP of research Laura E. Wendt.

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