MTV Networks' Spike TV struck a deal with the Consumer Electronics Association to be the exclusive entertainment television partner for the 2012 International Consumer Electronics Show.
Under the partnership, Spike will introduce " CES All Access Live," which will serve up more than 12 hours of show coverage across TV, online, mobile, social and other platforms.
The live special will kick off with five hours of live telecasts in HD from Las Vegas on Tuesday, Jan. 10, 2012. The CES coverage will be the first of Spike's "All Access" Live Specials, which the programmer said will occur at two other events next year: E3 in June and Comic-Con International in July.
CES has not previously had an entertainment TV partner -- it's a new designation, according to CEA spokeswoman Tara Dunion. For the 2009 and 2010 shows, NBC Universal was the official "broadcast partner."
"Cultural events like CES will offer our viewers a first look at the things they'll be playing, watching and talking about in the next year and Spike's ‘CES All Access Live' multiplatform program offerings will deliver a front row seat to all the action," Jon Slusser, Spike TV's senior vice president of sports and multiplatform events, said in a prepared statement.
Spike's "CES All Access Live" will be viewable live on Spike TV; online on Spike.com, GameTrailers.com and Facebook.com; on mobile phones and tablets including the iPhone, iPad and Android devices; and on video screens in New York City's Times Square.
Executive producers for the event are Slusser, Gil Colon, Kevin Kay and Geoff Keighley. A preview of Spike's "All Access" special programs is available to dialedin.com/mtvnetworks41/CES/Sizzle.
In addition to breaking news and new "must own" devices and video games, Spike will be covering its CES party at Tryst Nightclub in the Wynn Las Vegas. The "CES All Access Live" package also will feature interactive social media components on Twitter and Facebook.
The 2012 CES is schedule to run Jan. 10-13 in Las Vegas.