Spina Named CMO for Viacom Velocity

Marketing exec expected to form new creative insights team
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Dario Spina has been named chief marketing officer of Viacom Velocity, which creates marketing programs and content for advertisers.

Spina had been executive vice president of Viacom Velocity. The move follows the appointment of Niels Schuurmans, who had been chief creative officer and executive VP, creative and branded content, for Viacom Velocity, as CMO for Viacom’s Paramount Network, TV Land and CMT.

In his expanded role Spina is responsible for U.S.-led partner marketing and creative efforts for Viacom’s cable networks. He will continue to report to Sean Moran, head of ad sales for Viacom.

Spina will manage creative and production responsibilities for the group’s integrated marketing initiatives across linear, digital and social platforms. He will also launch a new Velocity Culture and Creative Insights team. The unit will release an original documentary this spring.

Read more at broadcastingcable.com.

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