SpongeBob SquarePants Movie Boosts Nick

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Last Friday was Nickelodeon’s “best day ever.”

The kids’ kingpin, featuring an all-day SpongeBob SquarePants marathon culminating in the network premiere of the theatrical about many people’s favorite sponge, tallied the most-watched and highest-rated total programming day in its history, according to network officials.

During its total-day period -- 6:30 a.m.-10 p.m. (EST/PST) -- Nick averaged a 1.9 household rating and 4.4 million total viewers, according to Nielsen Media Research data. Over that span, Nick averaged a 7.6 rating among kids 2-11, translating into 2.5 million of those viewers, and a 7.5 with kids 6-11 and 1.5 million of those watchers.

The network premiere of Paramount Pictures/Nickelodeon Movies feature The SpongeBob SquarePants Movie at 8 p.m.averaged a 13.3 rating with 4.4 million 2-11 viewers, a 14.6 rating with 2.9 million kids 6-11 and 7.3 million total viewers.

An encore of the film, the next day at 10 a.m. also scored big, delivering 6.2 million total viewers, an 11.0 rating among kids 2-11 (3.6 million) and an 11.5 among kids 6-11 (2.3 million), according to Nielsen data.

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