Sponsors Line Up To Salute 'CNN Heroes'

Subaru, J&J, Exxon Promote Public Service Efforts

Business has been tough for cable news channels in this post election year, but CNN this year has attracted new advertisers to its feel-good Heroes platform.

Exxon Mobile and Konica Minolta have joined the ranks of sponsors, many of whom run special ads celebrating their own public service activities. Johnson & Johnson, Subaru, and Geico return as sponsors of CNN Heroes.

The highlight of the program is CNN: Heroes: An All-Star Tribute, which airs Sunday, Dec. 1 at 8 p.m. (ET) and will be simulcast on CNNI and CNN Espanol. But the special is just a part of a year-round platform that will include two Anderson Cooper documentaries, and digital and social media extensions.

As part of their sponsorship packages, advertisers receive integrated billboards, co-branded banners, tagged tune-in spots and signage and recognition at events.

Read more at B&C here.