sportskool Catches a Ride with Jeep


Rainbow Media Holdings-owned video-on-demand service sportskool will help to promote the 2007 Jeep Patriot under terms of an agreement with the DaimlerChrysler unit.

The Patriot will be integrated into sportskool’s Action Sports programming block, and the vehicle will be branded throughout the block with tactics including show graphics, branded pop-ups and drives to the Jeep Web site.

The new sport-utility vehicle will also be integrated into a series of four short films, created by sportskool, about skateboarding legend Mike V, which will air on-demand and online starting later this month.