Rainbow Media Holdings LLC’s sportskool video-on-demand service announced a long-term partnership with USA Football.
Under terms of the agreement, sportskool is USA Football's exclusive VOD sponsor.
USA Football -- founded by the National Football League and the NFL Players Association in 2002 -- is a nonprofit organization that offers support to football leagues at the amateur level by enhancing the development of teams and regulating standards within the game.
The two parties said the partnership will launches with on-air and Internet cross-promotion and direct-marketing programs. Programming, event marketing and public-affairs initiatives are currently in development, they added.
Launched by Rainbow in 2004, sportskool delivers in-depth sports expert instruction and coaching for a wide range of sports and athletic activities via VOD.